To see more work, click here.
Graphic design for purpose-led organisations
Turning complex information into clear, engaging visual communications that inspire positive impact.
I work with purpose-led businesses, charities and educators to make information easier to understand, more accessible and more engaging.
From infographics and visually accessible reports to brand identity, publications and campaigns, I combine strategy, information design and thoughtful visual communication that works for the people it's intended to reach.
Design isn't just about how something looks. It’s about solving a problem and making a difference.
Design with purpose
If your organisation is working to educate and inspire, improve people's lives, protect animals and nature, support healthier communities, tackle environmental and climate challenges, create positive social change or put purpose alongside profit, you're in the right place.
Good communication can make complex ideas clearer, bring important information to life and help more people understand what you do and why it matters.
That's where I come in.
Image credit: Kenny Images HIUK
What I design
Information design
Infographics, diagrams and visual communications that make complex information easier to understand.
Reports and publications
Impact reports, strategy reports, sustainability reports, brochures and other publications designed for people, not just pages.
Brand and visual identity
Brand reviews, logo design, visual identities, brand guidelines and templates that give organisations the clarity and consistency they need.
Campaigns and communications
Print and digital campaigns, social media assets, exhibition graphics and other communications that connect your message with your audience.
And a whole lot more!
Why Purplelily Design?
Clarity
Complex information shouldn't need to be complicated to communicate.
Accessibility
Great design is all about making things easier for the people who use, read, or interact with it!
Sustainability
I care about how organisations communicate their environmental and social impact, as well as the values behind the work.
Strategy
Design works harder when it has a clear purpose and understands the audience.
Experience
Nearly 30 years of working across design, advertising, marketing and education brings perspective, problem-solving and attention to detail.
Design inspired by nature
Nature is part of the Purplelily Design story, but it isn't a marketing gimmick.
It reflects some of the values behind my work: sustainability, care and creating positive impact that lasts.
I'm passionate about the natural world, a supporter of the UN Sustainable Development Goals, and I have recently joined the Organisation for Responsible Business' Member Council after three years as part of the community.
Let's make your information work harder
Whether you need to make a complex report easier to understand, give your brand greater clarity, communicate your impact or turn an important idea into something people can see, understand and remember, I'd love to hear from you.
I’d love to know what you're working on.
Nearly 30 years of experience
I'm Tracy Weeks, founder of Purplelily Design.
I graduated with a degree in Graphic Information Design from the Falmouth School of Art and Design (now Falmouth University), Cornwall, in 1997 and have worked across graphic design, advertising, marketing and education ever since.
My experience includes branding, information design, infographics, reports, publications, campaigns, digital communications and print. I work with organisations across the UK and beyond, bringing together strategy, accessibility, creativity and attention to detail.
Banner image credit: Irina Iriser, Unsplash