The story of how I used to hate cauliflower but chaged my approach with a different cooking method.
Yes, that’s right, I used to absolutely HATE cauliflower! Couldn’t stand it.
So what’s that got to do with visual storytelling, graphic design and marketing strategies for ethical and environmentally sustainable businesses, charities and educators?
Many of my clients and connections feel the same way about marketing, especially posting on LinkedIn. They worry about being authentic, or about 'getting it wrong', so they avoid it altogether. When that happens, I tell them my story about cauliflower, once the most hated vegetable on my plate (well, except for sprouts!).
Growing up, cauliflower was always a little bit overboiled; a soft, joyless cloud. It had no flavour, no texture, and no appeal. I assumed I hated the stuff. It took me a long time to realise that it was more about the way it was cooked. Years later, after exploring some recipes, I tried roasting it with spices and a little olive oil. Oh, my goodness, it was a revelation. One of the most delicious things I’d ever tasted. The same vegetable, completely different experience. A change in approach changed everything.
Marketing works the same way. When clients and connections start seeing it as storytelling – sharing real experiences, real values, real impact – it makes such a bloomin’ difference. Now they plant their marketing posts freely, and they even have fun doing so.
If there is something you hate about design or marketing, I can help you find a way to spice up your approach so it feels more like you. And if you know a way to make sprouts palatable to this vegetarian, I’m all ears.